Cherish International Pty Ltd was established in early 2007, aim of growing international interest in quality Australian wines supplies to oversea market.
Cherish International bring some of Australia's best wines which have had only limited exposure outside Australia to the International.
There are more than 1500 wine makers in Australia, but just three very large companies account for almost 85% of the total wine production. Many of the high quality, smaller, wineries haven't come to the attention of even knowledgeable international wine consumers: they haven't been large enough to provide the time or resources to develop and support an overseas market.
To provide this exposure Cherish International operates a consolidation and merchandising infrastructure whereby the market development costs for small to medium sized winemakers are pooled in one house.